Personal finance has a reputation of sleep-inducing lectures and boring graphs. Meet Stefon Walters, our finance whiz who swaps spreadsheets for straight talk in a refreshing take on financial literacy. A textured industrial filming set, tactile visuals, and self-filmed testimonials round out this unique project.
You can see a deeper dive on the motion design in that case study.
Highlighted Responsibilities: Concepting, Art Direction, Animation
Client mPulse Mobile (self-produced)
Creative Direction Paul Conigliaro
Instructional Design, Writing Tom Godfrey
Design, Illustration Jeff Yang
Motion Design Paul Conigliaro
Production Rikshaw Films
Year 2020-2021
Mixed-media collages and layered textured elements gave the visuals a very tactile feel and allowed us to create some fun layouts.
January 2021 wasn’t exactly the ideal time to gather a film crew in a small studio. In the height of COVID, we needed a spacious set. This large industrial event space was the perfect fit to match the visuals used in other activities.
“1 thing’s for sure, 2 thing’s for certain, you’re very good at what you do lol”
-Stefon Walters
Money matters to everyone, and diverse voices were essential. We sought stories and questions from our own team and Stefon’s network. After curating to keep tight focus, we cast actors and encouraged their own spin. The result was a series of authentic smartphone-filmed narratives that delivered an honest view of personal finance.
Stefon was a true sport on set and off. His trust and collaborative spirit came though as we took photos to composite into stock imagery of different retirement scenarios. He joked around and had a good time and maybe even got some ideas for his own retirement.
No financial advisors were harmed during this process.
♥︎ Built with love from Minneapolis. Projects are copyright of their respective clients. All others ©2004-2023 Paul Conigliaro.