I was going to write up a post on the recent ACE pre-announcement—which is apprently all the rage lately—that they are giving their first ever technical award to Avid Media Composer. This award is also meant to be a snub against Apple, whom ACE feels is not listening to their concerns. As I said, I was going to write this post. Norman Hollyn took the words from my mouth.
Sorry folks, but that’s just the beginning of it. and complaining about not being consulted about our editing platform of choice reminds me of the days when some editors refused to move off of film because it “just wasn’t right.” I’m trying to think of how many editors who refuse to edit digitally are working today. The answer to that would be — none.