Psychiatrist and author Kelly McGonigal describes the effects of stress on the body and mind through these short animations. Gritty textures, ragged smears, high contrast, mixed frame rates, and fluid transitions enhance and exemplify the stress in the narratives. These animations were part of a larger overall course on how to manage stress.
Client Life Reimagined (AARP)
Agency The Big Know
Creative Direction Joseph Kuefler
Writing Tom Godfrey, Nate Matson
Motion Design Paul Conigliaro
In this first animation, Kelly describes how the body reacts to a stressful situation. We visualized this through the narrative of a car crash, focusing on small details to paint a picture without animating entire scenes. This allowed us to really dial in the look to support the vewer’s attention on Kelly’s dialogue.
This second animation tells a more direct story through Kelly's narration. Through more direct visuals, we are brought into a stressfull story about socially induced stress and how it affects our ability to think clearly.
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