Optum needed a brief explainer to promote their new wellness coaching program and portal. Working within their existing brand style, we produced a soft yet energetic video that stood out from the corporate and healthcare space. Smooth motion, subtle gradients, soft glows, acoustic music, and a simple text treatment combined to produce an easy to watch video helping propell their sales and brand awareness.
Client Optum
Agency The Big Know
motion design Paul Conigliaro
Writing Nate Matson
Year 2016
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