Optum needed a brief explainer to promote their new wellness coaching program and portal. Working within their existing brand style, we produced a soft yet energetic video that stood out from the corporate and healthcare space. Smooth motion, subtle gradients, soft glows, acoustic music, and a simple text treatment combined to produce an easy to watch video helping propell their sales and brand awareness.
Agency The Big Know
motion design Paul Conigliaro
Writing Nate Matson
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