Anxiety and depression are difficult topics. We wanted a calming and playful feel to the course to put the learner at ease. Further, we aimed to distance ourselves from common tropes and approaches regarding mindfulness. Bright colors, a whimsical set, diverse imagery, and loose illustration work blended together in a refreshing approach.
Highlighted Responsibilities: Production Design, Art Direction, Co-Directing (Video)
Client mPulse Mobile (self-produced)
Creative Direction Paul Conigliaro
Instructional Design, Writing Nate Matson
Design, Illustration Jeff Yang
Motion Design, Illustration Allison Howle
Production Rikshaw Films
Year 2021
Video production took place against a vibrant set featureing tone-on-tone teal furniture and walls with small accents of yellow and green. Our talent and expert, Elisha Goldstein, was terrific to work with and brought a great energy to the screen.
“It looks Excellent! Loving my memories from being with you all.”
-Elisha
Serious doesn’t mean boring.
In this video we examined the stereotypes about mindfulness and broke away from both those preconceptions and the studio video approach. This was a fun demonstration we were able to put together. Nate and I also have a cameo.
♥︎ Built with love from Minneapolis. Projects are copyright of their respective clients. All others ©2004-2023 Paul Conigliaro.