I want everything we do—that I do personally, that our office does—to be beautiful. I don’t give a damn whether the client understands that that’s worth anything or that a client thinks it’s worth anything or whether it is worth anything. It’s worth it to me.
With so many newspapers seeing decline in their physical circulation, it’s nice to see a paper like the New York Times embracing the flexibility of content that the Internet can offer.
Recently, their After Effects workflow was posted on digitalartwork.net. It’s a little rough and they fully admit they’re new to the mograph game, but it’s always interesting to see how someone else works.
Now if only other papers would realize Internet distribution offers more than digital copies of their print.
A Behind-the-scenes about the “HBO Starship” intro from the 1980s. It’s good to remind ourselves how far effects, graphics, & animation have come in only 30 years. I’m also tempted to use some of these techniques digitally.
Yesterday, Apple quietly announced the new Final Cut Studio. The “what’s new” page actually has some nice features, though many I’ve talked to are surprised this is a full point upgrade to Final Cut Pro (myself included). There’s already comprehensive posts covering the new features and what they could mean. I really don’t have much to add.
Today, however, I am posting perhaps the most important link: How to Install Final Cut Studio 3. This is spot on from my own experience and a very comprehensive guide.
Nike’s recent site update is amazing. I believe all the video was show on a Canon 5D MkII, as well. This is definitely the way video should be handled for branding. This is one of the first times I’ve seen a site use video as a design element of the page instead of just providing a player somewhere. Nicely done.