Red delays Scarlet and EPIC

In an announcement on the Reduser forum this morning, Jim Jannard of Red Digital Cinema has stated they are no longer working overtime to push the release of Scarlet and EPIC. These cameras are still in the pipeline, they have just moved to a more typical development schedule.

I see no reason to continue to pay for rapid development and pushed schedules when the world is not ready to buy our product in the quantities that justify our urgency.  […] Retail camera sales are currently off 40-50%.

While it may be a blow to those who were hoping to get their hadns on one of those cameras once they were pre-announced, I can completely understand their decision. If the volume of sales won’t be there, it doesn’t make sense to push development as hard as they probably were.

Jon Chappell of Digital Rebellion highlights why this isn’t such a big deal, which I completely agree with. There may even be an upside. This may translate to more Red One sales, which could mean more support for the Red One in post. We’re getting there with RAW support in FCP, AE, and Premiere, but it could stand to be improved… especially 4k support in FCP.